The biggest struggle in finding outfits that serve the purposes of my experiment was finding my size. The only way to find out was to try it for myself. How would Fashion Nova fare in the world beyond Calabasas? Would it be possible to dress like a Kardashian on a budget, while still feeling comfortable enough to leave my home? I wanted to know whether a normal citizen with a full-time job could navigate the world in Instagram clothes. It’s no surprise that plenty of people are willing to pay to look like Kylie, but sheer metallic slip dresses aren’t quite as wearable as lip kits. He estimates that one of her posts can drive upwards of $50,000 in sales.
#FASHION NOVA MODELS HEIGHTS FREE#
And if she shares a photo of herself in Fashion Nova not just to Instagram but also to Twitter and Facebook, that, Saghian says, is an “apocalypse.” (He means this in a good way.) Most Fashion Nova influencers just receive free clothes, but Jenner is valuable enough to be paid, though Saghian declined to share the size of her fee. “A post from Kylie’s page is better than any Super Bowl ad,” Fashion Nova CEO Richard Saghian told me.
The more-than-5,000 Instagram influencers who work with the brand represent every level of modern-day fame: Danielle “Cash Me Outside” Bregoli, Baddie Winkle, and assorted members of the Kardashian/ Jenner family have all posted pictures of themselves enjoying life in their Fashion Nova looks. (There are five brick-and-mortar stores in California, in addition to the online business.) It’s a brand that has mystified and intrigued me in the year since I first noticed its social-media omnipresence. Or maybe they were wearing a two-piece athleisure set so sexy it seemed meant for the club rather than running errands.įashion Nova sells fast fashion at its fastest - if you’re within 40 miles of their warehouse, they’ll have a Postmate deliver your online order - and specializes in styles that would make your mother ask you if you’re “sure” you’d want to go out in them. Take a moment to remember the last time you saw an Insta-pal (whether a celebrity or a social-media influencer or a friend) pictured in absurdly high-waisted jeans with pre-made holes large enough to squeeze a cantaloupe through. Perhaps, without noticing, you’ve double-tapped a Fashion Nova look during the hours you’ve spent mindlessly scrolling through Instagram.
A Fashion Nova model who is not the author of this piece.
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